“I love deadlines,” English author Douglas Adams once wrote. “I love the whooshing noise they make as they go by.”
We’ve all had the experience of wanting to get a project done but putting it off for later. Sometimes we wait because we just don’t care enough about the project, but other times we care a lot – and still end up doing something else. I, for one, end up cleaning my house when I have a lot of papers to grade, even though I know I need to grade them.
So why do we procrastinate? Are we built to operate this way at some times? Or is there something wrong with the way we’re approaching work?
These questions are central to my research on goal pursuit(link is external), which could offer some clues from neuroscience about why we procrastinate – and how to overcome this tendency.
To do, or not to do
It all starts with a simple choice between working now on a given project and doing anything else: working on a different project, doing something fun or doing nothing at all.
The decision to work on something is driven by how much we value accomplishing the project in that moment – what psychologists call its subjective value. And procrastination, in psychological terms, is what happens when the value of doing something else outweighs the value of working now.
This way of thinking suggests a simple trick to defeat procrastination: find a way to boost the subjective value of working now, relative to the value of other things. You could increase the value of the project, decrease the value of the distraction, or some combination of the two.
For example, instead of cleaning my house, I might try to focus on why grading is personally important to me. Or I could think about how unpleasant cleaning can actually be – especially when sharing a house with a toddler.
It’s simple advice, but adhering to this strategy can be quite difficult, mainly because there are so many forces that diminish the value of working in the present.