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The Most Important 20 Minutes of the Day


Nov. 6, 2014 Entrepreneur

What are the most important moments of the day? The 20 minutes you commit to planning.

You’re thinking, Planning? Yuck.

I know for some people it’s a dreaded word, but don’t worry. I’m not talking about writing a business plan or setting annual goals. I’m simply talking about dedicating 20 minutes to prioritizing and organizing your day.

The 20 minutes you spend today can save hours tomorrow and turn a good day into a great day.

Everyone knows that the most valuable resource entrepreneurs have is time. So stop giving it away to people and spending it on activities you don’t care about. People say if only there were more hours in the day, they could get everything done. But what about those two hours spent watching The Bachelor? Or that hour-long meeting with a vendor trying to sell you something that you know you aren’t going to buy? Been there? I know I have.

It’s crucial that entrepreneurs protect their time like the Night’s Watch guards the wall in the Game of Thrones. This means declining interesting opportunities. This means choosing one person over another to schedule that long meeting with. This means saying no without worrying about hurting someone’s feelings. This means realizing that saying no today allows you to say yes tomorrow to something that means more.

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