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The holidays stink for retail stocks


Nov. 16, 2014 CNN Money

History shows that retail stocks have a lousy end of the year.

That’s probably because those deep discounts that shoppers love don’t go over so well with investors. Heavy incentives may juice sales, but they also eat into companies’ bottom lines. That’s definitely not on Wall Street’s wish list.

“Even though the Thanksgiving through Christmas period is the best time of the year for the cash registers of retailers, the best time of the year for their stocks usually ends just when the holiday shopping season is getting into full swing,” analysts at Bespoke Investment Group wrote in a note to clients.

In other words, the time to buy retail stocks is after the holidays are done.

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