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The $7 Trillion Opportunity: Money Management Tips From The Financial Advisors Of The Future


Oct. 20, 2014 Forbes

By some counts, adults born after 1980 — aka, Millennials or Generation Y — control $2 trillion in liquid assets. Within the next six years, that number will surge to $7 trillion. Some may think we’re lazy and entitled, but we’re ripe for the picking — assuming we actually figure out how to grow our wealth. And in a panel at the Forbes Under 30 Summit in Philadelphia on Monday, three of the people trying to figure out how to make financial service sites that Gen Y will actually use gave tips on how to do just that.

A 2013 survey noted that “Millennials are the generation that are the least likely to be on track for retirement. … People aren’t paying as much attention to them and they are falling behind and falling further behind.” Alexa von Tobel, Josh Reich and Jon Stein — CEOs and founders of planning site LearnVest, banking service Simple and investing site Betterment, respectively — are paying attention, and they think that smart technology paired with some smart budgeting (and saving, and investing) will help Gen Y get on track for not just retirement, but all of their financial goals.

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