In an article published in the journal Social Psychological and Personality Science, University of California at San Diego behavioral scientist Ayelet Gneezy and University of Chicago business professor Nicholas Epley tracked peoples responses to three types of promises: broken ones, kept ones, and then ones that were fulfilled beyond expectations. And while its true that everyone gets upset when a promise is broken (Im looking at you, housing-contractors-who-claim-bathroom-renovations-will-be-done-in-a-week), it turns out that overdelivering on something wont make anyone significantly more impressed by your awesomeness. Going above and beyond a promise didnt seem to be valued at all, says Epley.
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