Article Bookmarked
Bookmark Removed

How Brands Use Twitter Banter to Gain Clout


Oct. 18, 2017 Entrepreneur

Twitter remains a powerful force, despite the rising popularity and appeal of social-media platforms such as Snapchat and Instagram. (Just look at how President Donald Trump keeps the world on edge with every tweet he sends.) Of all the major social media platforms, Twitter may be the one that most effectively conveys the wit and personality of an individual or a brand.

With just 140 characters — for now — Twitter forces users to be concise and impactful. Furthermore, with new information being reported every second on all topics, users must be quick to respond before their thoughts become irrelevant.

A number of personal and business brands have really taken advantage of what Twitter has to offer. It’s the place for quick retorts. Playful banter. Witty remarks. Viral memes. If a brand responds in a clever manner, it quickly can gain clout, popularity and respect. On the other hand, brands that respond with corny or inappropriate tweets can face unwanted attention and public vitriol.

It’s common for Twitter users to dish out harsh and unwarranted critique of brands without suffering any consequences. Many brands simply ignore these comments. However, brands that do dare to respond can gain the respect of followers and attract new fans. Wendy’s has taken this approach a few times while managing to avoid an offensive or disrespectful tone.

When one Twitter user compared Wendy’s to a fast-food competitor, Wendy’s response yielded more than 13,000 retweets and 24,000 likes.

This one below is a bit more harmless. A Twitter user asked a genuine question: Why are Wendy’s burgers square? The response garnered a lot of online attention.

Wendy’s Takedown

This one below is a bit more harmless. A Twitter user asked a genuine question: Why are Wendy’s burgers square? The response garnered a lot of online attention.

Read More on Entrepreneur

Gene Upshaw Player Assistance Trust Fund

Apply Today

All Resources

Tell Me More

Build Your Reputation as a Trustworthy Leader

People’s expectations and definition of trustworthiness are broadening for leaders.

Read More

“Will I Ever Find My Passion?”

9 questions that may unearth yours.

Read More

10 Side Hustle Skills You Can Master This Summer on a Budget

From project management to stock trading and more.

Read More

Rebuild, reskill and renew

How you can begin to embrace a pattern of change.

Read More

Which Debt Repayment Strategy Does the Most for Your Credit Score?

It's a marathon, not a sprint.

Read More

These Are the 8 Types of Friends You Need in Your Life

Having diversity in your network is key to success and happiness.

Read More

This Simple Thought Experiment Will Reshape How You See Your Marriage

Identify your unconscious commitments.

Read More

Diabetes: Diet and weight loss may reduce need for blood pressure drugs

85% of patients with type 2 diabetes will require treatment for high blood pressure

Read More