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A Benefits Site Built Around Player Feedback


May. 15, 2017 NFLPlayerBenefits.com

But what should the new site include? “We knew there was a lot of room for improvement,” said Miki Yaras-Davis, Senior Director of Benefits at the NFLPA. “But to get the site right, we needed to hear from the Players.”

Interviews with both active and former Players made clear that changing MyGoalLine.com wasn’t going to be enough. What Players wanted was a single place where they could learn about all their benefits and have the ability to apply online. Players also said the information on the site had to be easier to understand. One of the keys to simplifying the site was to only show personalized information and choices that were relevant to a Player’s situation.

After designing a preliminary version of the website, Players came to the NFLPA offices to test and provide input on the new features and content. “Getting players in front of an early version of the website was one of our highest priorities to make sure the site was going to meet their needs.” says Brian Francis, Benefits Associate at the NFLPA.

The new site, NFLPlayerBenefits.com, went live on May 8. It is structured around four main categories:

  • Finance: Retirement plans and all other financial resources
  • Health: Insurance plans while playing, as well as post-career resources
  • Disability: What is available and how to apply
  • Career Transition: The many different programs available to you

The new site has replaced the need for most paper applications and allows you to submit forms online. It’s also easily viewed on mobile devices such as tablets and cell phones. While some benefits still require paper forms, future updates are focused on moving everything online.

Check out the new site at NFLPlayerBenefits.com. After you’ve visited, tell us what you think! There is still an opportunity to have your voice heard about the features that are most important to you. “This is a long- term and ongoing investment,” said Yaras-Davis. “Getting this new, mobile-friendly site up and running is just the first step. We’ll continue to make updates based on what the Players tell us.”

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