In the competitive work environment today where we seek to have impact, use our talents and support our life purpose, it’s a no brainer that personal branding is an important career development initiative. Yet many professionals feel they just don’t have the time or energy to build their brand. One question I’m often asked after my personal branding keynotes is what are the real benefits of investing in building a strong brand? Here are the nine most powerful results of uncovering, exuding and nurturing the brand called YOU:
1. You become famous—selectively famous, actually.
“In the future, everyone will be world-famous for 15 minutes.” This is the most widely quoted statement Andy Warhol ever made. And I do agree with him that everyone will be famous, but I disagree with him about the “world” part and the duration. The personal branding angle on fame is this: You’ll be famous among the people who need to know you, but you’ll live in total obscurity in the rest of the world. Your aim should be to build a fan club of people who support you and who share your goals and values. The strongest brands turn those fans into promoters who tout their value to others.
Read the full article on Forbes, click below.