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7 Ways to Capture Someone’s Attention


Mar. 3, 2015 Harvard Business Review

Your long-term success depends on winning the attention of others. If your boss doesn’t notice your work, how will you get a promotion? If your team doesn’t listen to you, how can you lead effectively? And if you can’t capture the attention of clients, how does your business or career survive?

“Attention is the most important currency that anybody can give you,” Steve Rubel of Edelman once told me. “It’s worth more than money, possessions or things.”

But very few people know the science behind captivating others. That’s why I spent two years researching the subject for my new book. I sifted through more than 1,000 psychology, neurology, economics, and sociology studies. I interviewed dozens of leading researchers and attention-grabbing thought leaders, including Sheryl Sandberg, Steven Soderbergh, and David Copperfield, just to name a few. And I drew on my years of experience with startups, both as co-Editor of Mashable and a venture capitalist.

I learned that there are seven triggers that call people to attention.

Automaticity.

Framing.

Disruption.

Reward.

Reputation.

Mystery.

Acknowledgement.

Learn about all seven by clicking below.

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