Article Bookmarked
Bookmark Removed

5 Tips for Building Strong Relationships With Clients


Jun. 17, 2014 Entrepreneur

Forging solid business relationships seems simple on the surface, but these ties require time, effort and tact. Developing and maintaining these connections can sometimes feel draining and even burdensome, but the rewards can be significant. A personal connection, whether developed over weeks, months or years, can lead to positive word-of-mouth, increased sales, additional connections, job security and satisfaction.

Keep the following tips in mind and strengthen the most important aspect of your business: the relationships you have with your customer base:

1. Treat others the way you want to be treated. This classic lesson seems like the simplest of tasks: Yet it is often the one forgotten. When engaging in business with a customer, put yourselves in the person’s shoes and provide the same level of service and respect that you would want.

2. Honesty is key. Stretching the truth about your products or services in any way can seriously hinder your reputation. If you can be honest and realistic about any services that your business cannot provide, customers will appreciate this and a foundation for a lasting relationship can develop.

3. Remember that your customers are people, not numbers. After a first conversation with a client, remember not only the name but something about the individual as a person. Remembering a fact about the person will prompt you to recall how your business can suit the person’s needs. And these little details can have a big impact on building the relationship.

4. Keep things lighthearted. Nothing is more upsetting than asking for a product and having a clerk or owner be rude. In contrast poking fun at yourself will help the client feel more comfortable so that he or she can better open up to you about a need

5. Be cognizant of body language. People can tell, consciously and subconsciously, how you feel about being around them. Keeping your arms and legs uncrossed, smiling and making eye contact are great ways to ensure that a customer remembers interacting with you.

Read More on Entrepreneur

Gene Upshaw Player Assistance Trust Fund

Apply Today

All Resources

Tell Me More

How to Successfully Shift From “Work Mode” to “Family Mode”

There are no easy answers. But there are several best practices to employ.

Read More

25 Pieces of Marriage Advice From Couples Who’ve Been Together 25+ Years

What keeps a relationship going for the long haul?

Read More

How to Overcome Feelings of Shame about Personal Debt

Debt can get the best of anyone, but it's important to act.

Read More

How to Make Better Joint Decisions With Your Partner

Working together will lead to a stronger, healthier relationship.

Read More

4 Principles to Develop Next-Level Leadership at Your Company

Take ownership and think innovatively.

Read More

Why Acupuncture Is Going Mainstream in Medicine

One surprising shift due to the opioid epidemic.

Read More

How to Get Your Big Ideas Noticed By the Right People

Do your homework to find out who holds the power.

Read More

Get Seven hours of consistent sleep

It may be best for middle-aged, older people, researchers say

Read More